Feb
16
2010

You get to rub (possibly the wrong way) elbows with the smart and famous! Steve Rubel, Senior Vice President/Director of Insights for Edelman Digital, lifestreamer, AdAge and Forbes columnist and avid sports fan, has personally told me to ‘buzz off’. I earned it for protesting that he nearly roped me into signing up for Google Buzz, when I (kind of ironically) went to comment on his ‘buzz’ about social media overload.
Steve has tweeted 10,095 times (as of this tweet), so that means .009906% of the time, he’s talking about me!
I should also take this opportunity to note with gratitude that I get a large amount of traffic (for me) from comments I’ve made on Steve’s lifestream, and that Steve’s readers spend by far the most time of any visitors to my site reading content—an average of 12 minutes each over 5 pages! Some smart fans, Steve Rubel’s lifestream has.
/sense of accomplishment for today.
1 comment | tags: diss, Google Buzz, Steve Rubel, Twitter | posted in Social Media Personalities, Social Media Platforms
Feb
9
2010
This is the kind of real-time, granular brand monitoring you can achieve with social media (Doritos is pictured here). Brand Bowl 2010 demonstrated the percentage of positive and negative reactions on Twitter to Super Bowl ads and extracted people’s reactions down to the most frequently-used words, as the reactions were happening.
Twitter may not be where your audience is talking about you—I’m still blown away by the recent stat that only 1.45% of Canadians tweet, as opposed to almost 20% of Americans—but this shows the level of sophistication available to brands interested in monitoring their influence & measuring their social media ROI. As a marketing nerd, I’m inspired by this.
no comments | tags: brand, Brand Bowl 2010, inspiration, measurement, metrics, social media ROI, Twitter | posted in Social Media Marketing
Jan
26
2010

The spread of smartphones and location-aware mobile technology is opening up a (smaller) world of local marketing possibilities.
3 words: location, location, location. But we’ll get to that in a minute.
You’re the CEO, Senior VP of Marketing, and Chief Janitor of your very own local small business. You typically place an ad in the yellow pages, stuff a few dayglo flyers in mailboxes, and have a brochure website with an infrequently-updated ‘news’ section (because frankly, you can’t think of a whole lot of news with which to fascinate the public). You’ve heard of this new-fangled socialized media thing, but near as you can tell it’s all retired ladies stalking their in-laws and teenagers sending untoward photos to each other. But you also hear it costs less than fluorescent photocopies.
With major marketing superpowers like Pepsi skipping the superbowl and Coke basically declaring websites obsolete in order to refocus ad dollars on social media, Local Small Businessmen can safely assume the research is in, and traditional advertising isn’t. Social media is officially a great publicity channel. But what makes 2010 the year to dive in? Continue reading
2 comments | tags: advertising, location-aware, mobile, public relations, Social Media Marketing, Twitter | posted in Social Media Marketing, Tips, Tricks, How-To's & Top 10's
Nov
7
2009

Doesn't he just look like he can barely contain his brilliant tweet?
There’s a tweet in there somewhere! If you need a lovely blue bird to illustrate a pithy blog post you’re writing about Twitter, or something, feel free to download a big version of this illustration here.
no comments | tags: blue bird, Creative Commons, design freebie, free download, illustration, Social Graphic, Twitter | posted in Social Graphics
Oct
22
2009
Yesterday Bing announced a partnership w/FB and Twitter to include status updates in search results, and today Google announced the same thing with Twitter. Google’s also announced the addition of ’social search’ (ie photos from your friend’s Flickr feed or videos from their YouTube channel or playlists will appear where relevant @ the btm of your Google searches).
These are strong validations of the worth of social media as information & marketing communication, and point to a future where our ambient networks will have even more influence over our decision making, from what brands to buy to where to vacation and what wine to drink while you’re there. Continue reading
1 comment | tags: Bing, Facebook, Finland, Google, social search, Twitter | posted in Social Media Marketing