The live-tweeting mobile journalist

Live-tweeting an event is like stating the obvious, caffeinated, to your best friend, while ziplining. It’s personal. It’s fast.

I did my first “social broadcast” live from a 1300-person event, and let me tell you, it’s a blast. You’re the news director, editor, on-air talent & film crew all rolled into one. You’re trying to tell the story as it happens with as much media as possible. A little too much media, it turned out. Here’s the scene:

That’s not exaggerated, either. I literally shot HD video with one hand while taking photos, uploading them and tweeting about it with my other hand. The dSLR was for can’t-miss Kodak moments, to be exploited later.

My plan for amping the day online included an early morning Facebook fan page post letting people know we’d be reporting live, photojournalizing and microblogging during the event on Twitter, and polishing off the day on Facebook with a big thank you & full photo gallery. That’s how it went down, too, with a bit of feedback on Twitter and many Facebook likes.

I did a few things I wish I didn’t, though, and here they are to make it easier on you when you try this.

Live-tweeting an event: what not to do

Don’t overmediate. Trying to capture video and photos at the same time will result in you missing one (usually the one you really want) in your live coverage. Be the “I need this now” guy and delegate a videographer or photgrapher to the “we’ll need this later” content.

Don’t tweet images constantly. Not because this is boring—au contraire, it made people say our event looked “awesome”—but because your mobile battery will self destruct. I was fully charged when we started and almost dead halfway through the event.

I switched to text tweets at that point, but should have interspersed text and photo from the beginning. Alternatively, have access to a second phone or invest in a solar charger (from the future).

Let your network know ahead of time. I told the event’s network we’d be broadcasting, but not my personal peoples. They probably don’t follow me at work, but might have, to see the event go down live. I actually wanted to do this on the spot, but the pace was so frantic that I couldn’t get a tweet out.

Dress for success. It was frickin’ freezing, and I was loaned a fabulous down vest with many a pocket. This allowed me to stash up to two cameras at once while operating the third. While I’m torn on facilitating overmediation with such a garment, storage space did allow capture of some video gold.

I bet you thought I’d mention heels at this point. Well, I carried off the day in dreggings (that’s dress-pant-leggings, unfashionistas, and they inconveniently sported no ass pockets) and a mid-heel boot, and was too busy to complain. My feet hurt now though, and I wish I wore jeans.

Power up. I skipped breakfast and ended up eating a donut, seriously jeopardized the fit of my dreggings. I also regret not bringing portable coffee.

Live-tweeting your next event: go for it!

If you’re super engaged in the total funness of throwing an event, your audience is going to respond.

If you have a hard time explaining what it is your organization does, this breaks it down and gets people involved.

You’ll learn how to tell a story.

You’ll get some great stuff, some intense, in-the-moment, brand expression stuff.

Your fans will feel like they’re at the event with you, and like you care enough to take them there.

You’ll feel the rush and crave MORE!

The Glam Girl’s SXSWi Survival Guide

Lucky you! You’re off to SXSW in sunny Austin in a few weeks, to meet other geeks, ogle the internet-famous, and generally get whipped into an interactive froth. Here’s your top 10 tips from a seasoned South By’er to make your webby whirlwind a little more user friendly.

1. Pack your Havaianas

Austin is in Texas. Texas is sweat-inducing even in March. You might still sport jeans and an evening cardi, but you’ll appreciate the built-in air conditioning that accompanies a bare foot. And get a pedi. You’re going to be walking a lot, so decallus and beautify in advance.

2. Pre-pimp your iPhone

Thanks to ubiquitous wifi, in ’08 I got away with carrying only my iPod Touch for internet access! You gotta have:

• SXSW iPhone app
  • View/build your schedule
  • Map conference and festival events each hour
  • Exchange contact info with people you meet
  • Read news, and search attendees, events, and venues
• SitBy.Us
  • I’m not kidding, this lets you find where your friends are sitting at each panel. I haven’t used it, but this little piece of Star Trekkian-futurama sounds so useful.
• Tweetie 2
  • It costs $2.99, but you’ll save at least that much, what with the free beer (see #9). And it’s worth it, because Tweetie 2 has the works: lists, retweets, multiple accounts.
• Foursquare
  • You’ll drink the Kool-Aid by the end of SX, so you might as well go prepared.
• Facebook
  • So you can let your mom know your flight landed safely.
• Blogging apps
  
  • WordPress so you can blog while waiting in line
  • Image editing software for sprucing up your iPhone shots

3. Beg, borrow or steal a netbook

If you ain’t iPhone-enabled, you’ll want a connected device, but for God’s sake bring a netbook. I wept at the weight of my server-sized laptop more than once. There’s beautiful wifi everywhere in the conference centre, but don’t sit outside in the hot Texas sun to blog (however tempting it might be). I did this in ’09. overheated my motherboard, and spent a fortune on a long distance, roaming-charges fraught tech support call that ultimately left me lugging a blue-screened brick. Because they hung up on me.

4. Don’t get the Big Bag

As a marketer I know this is poor sportsmanship, and I get that sponsorship keeps costs down, but you don’t need the Big Bag. It’s a canvas tote with a groovy Adobe logo on it (and makes a dope grocery bag later), but it’s jam-packed with flyers and weighs a ton. Whatever one good freebie it may or may not contain is not worth lugging that thing around the entire first day, or the environmental guilt you’ll suffer tossing all that paper.

5. Carry ye olde school paper business cards

There’s nothing like the personal touch of trading cards with new contacts, especially if you’re traveling solo and looking for some nerd love. Take this opportunity to spiff up your blog or anything else you’ll be herding people towards with said cards. And check out Bump, a cute iPhone app that lets you bump your phone into the phones of cute boys and exchange contact info.

6. Ditch the dSLR

Unless you work for the Big Picture and are really married to depth of field, use a point ‘n’ shoot or your iPhone. dSlrs have 3 strikes against them: they`re expensive if you break or lose them, they’re heavy, and you can never whip them out and focus when the action’s going down. I’ve lugged a full-size professional video camera around that damn conference, and, I mean, just don’t.

7. The early bird gets good seats

Obsessive earliness about everything will get you a room across the street at a price you can afford, time for a leisurely crêpe & coffee breakfast, and phenomenal seats. Wear a watch if you have to.

8. Travel toothbrush + Colgate = your purse’s new BFF

You’ll have serious coffee breath at some point. Carry a mini bottle of Scope, too.

9. Don’t go pregnant

Beer is a fundamental component of both Austin & SX, and having to pass it up (sometimes it’s FREE!) is a drag. On the flip side, you may find the prevalence of hops revolting. Blogger Dooce was 5 months pregnant at the ’09 extravaganza, & she said the beer stench that passes for air in Austin made her physically ill. So try not to be conferencing for two if you can help it.

10. Schedule your bliss

You can use the tools to build yourself a kick-ass schedule, but how do you know what, from the dizzying array of options, to attend? You don’t want to miss anything great!

Follow your gut and attend things that sound cool to you. Don’t bore yourself with technology or industry-specific talks, if your eyes light up when you see something about community-building. I’ll never regret deciding on the fly to go see something that sounded funny and getting to experience the madness that is Eric Nakagawa, original pre-Ben Huh creator of I Can Haz Cheezburger. Or attending a talk with Hugh MacLeod and having a genuine Gaping Void cartoon on the back of a business card thrown at me, now framed in my studio.

SXSW  is about the culture of the web, so go to panels that define that for you. Trends and technology will leak into everything that happens, so focus on what gets you stoked. And have a blast for me