Interactive TV! One Ocean, Tactica’s ecosystem-saving convergent transmedia production
Posted: March 25th, 2010 | Author: Erica | Filed under: Winnipeg | Tags: audience participation, CBC, convergence, Merit Motion Pictures, One Ocean, storytelling, Tactica Interactive Communications, the Nature of Things with David Suzuki, transmedia, Winnipeg | Comments Off
Something unique is happening to stories in the age of participation.
Have you heard the term “convergent media”? How about “transmedia“? Transmedia is “storytelling across multiple forms of media in order to have different “entry points” in the story”. It’s a richer experience, an interactive narrative backchannel, that lets you learn and participate in what were once one-way broadcast media: film and tv.
Tactica Interactive, working with CBC and Winnipeg’s Merit Motion Pictures, has built a deep (ha ha) interactive world in support of The Nature of Things with David Suzuki’s One Ocean HD documentary series. Watching the series is a wonderful way to spark an interest in ocean ecology, and One Ocean Online gives viewers the opportunity to become doers.
You can pledge several easy, real-life ways to save the ocean, educate yourself with beautiful exploratory tours, examine the history of the ocean and its creatures, and play games in your own undersea biosphere. Logging in with Facebook lets you challenge your friends and share your passion for the environment.
Expect these kinds of experiences to become more common, as tv and film producers explore transmedia in extending and enhancing the worlds they create. The conversation, participation, and deeper understanding fostered by new media in co-production with classic media brings everybody a bigger, better experience of the story.
The Nature of Things One Ocean airs Thursday nights in March on CBC.
