"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

Facebook could fix ‘Like’ spam with a simple interface upgrade

Posted: June 12th, 2010 | Author: | Filed under: Social Media Platforms | Tags: , , , , , , | 8 Comments »

Spammers have figured out a not-illegal way to exploit Facebook ‘likes’, according to Dan Tynan. Dan thinks this makes for a bleak situation for the future of ‘likes’, but there’s a simple interface change that would not only provide the chance to announce the presence of or entirely quarantine spam, but would also make ‘likes’ more social by permitting commentary.

facebooklikespam

That’d do it, eh? I can report it as spam, which would delete it instantly in my fantasy interface, or I could just comment on my suspicions, helping warn other users away from spreading the sleazy link.

Social-wise, it’s always bugged me that I can’t comment on this particular Facebook action—I may have something to say without ‘liking’ something. I get that they’re trying to funnel you towards liking, but greed has opened a spam hole. Plug it with increased interactivity, Facebook!