Erica Glasier: Oversocialized! Social media & interactive futurism from sunny Winnipeg

In repsonse to Who should do your social media? my friend Liz Hover commented “I don’t think social media should be ‘assigned’ to a department. I think everyone in an organisation should be a part of social media”. Let’s address this idea as complimentary to establishing an official branded social media channel.

Do you know where advertising is ranked on the list of credibility these days? 17%. That means 83% of people think it’s a waste of time. Couple that with the fact that more information was created in 2009 than in the entire history of the world, and you’ve got a lot of people who don’t have time for your message, and wouldn’t believe it if they were forced to endure it.

Who do people listen to when it comes to a company’s product, service, or reputation?

• 64% take it on faith from “an expert”
• 41% would believe a conversation with an employee
• 44% would be convinced by a friend or peer

And where might people encounter a friend, who might happen to be an employee, who’s surely employed because of their expertise? Why, on a social network, during the almost 20% of time they spend online at all. Your brand voices are out there every day, interacting with existing and potential customers. Continue reading