Social Butterflies: Monica Hamburg on women in social media

Next in a series of interviews with female Canadian social media stars! The premise, which you can read about here, investigates how women act towards each other in the quest to be head social butterfly.

Today we have Vancouver’s own Monica Hamburg. Monica’s a writer and social media consultant/evangelist. She also speaks about social media strategy and tactics, and writes a blog of the weird.

Very loaded topic. Before I address this, I need to remark that I’m a feminist. It should go without saying (but it can’t) that I believe in equality for women – and that I am fully aware of the issues we face. And now to the stuff that will get me hated. Sadly, in general, women aren’t always each other’s best allies. In some cases, there is competitiveness that surrounds the way some women interact with one another. Also, there is not much to be gained from excluding men – while there is a great deal that can be learned from working together. And, in my experience, exclusively female groups have their own issues.

The thesis that women are better at social media than men… well, I think this is one of those “I want to believe that we’re better” statements. Even if we are to assume that men and women have these stereotypically distinct approaches, there are great advantages to the other angle. Sure, women can be chattier are sometimes more intimate – but men are often more willing to state their opinion and allow themselves to remark on things with humour. While this may not always translate as “likeable” it does lead to more instantaneous connections – and a deeper feeling of collusion.

Of course, what it comes down to is the person. I really try to stay away from the “popularity contest” aspect of Twitter etc. The concept of “head butterfly”, rubs me the wrong way. I try to help people who are respectful (among other qualities) – and I make a sincere attempt not to judge someone based on their social web popularity or lack thereof.  It would be profoundly ignorant of me to assume that a person’s value is based on how many followers or connections they have.

Certainly, I’ve seen the concept of cattiness present itself on social networking sites – and I’ve seen men react in embarrassing ways too. I’ve also had a great deal of support from both genders – recommendations for talks, endorsements and the like.

But, if I’m going to make a huge blanket statement – overall, men have been more willing to accept my sense of humour – at least at the beginning.  But times they are a changing.