Social Butterflies: Sacha Chua on women in social media

Last in a series of interviews with female Canadian social media stars! The premise, which you can read about here, investigates how women act towards each other in the quest to be head social butterfly.

Sacha Chua is a Torontonian technology-loving girl geek, by which I mean she’s an application developer at IBM, for Pete’s sake. She’s also an Enterprise 2.0 consultant, helping people understand and use online collaboration tools.

I tend to not think about gender much.

I almost reflexively check the gender balance at conferences (still pretty bad, but better than it was before, although there’s still a lack of women speakers), but I don’t consider gender when I’m helping people or linking to them, and I’ve never intentionally “held people down”.

No point in making things an ego contest. Life is more fun when you share!

Social Butterflies: Tara Hunt on women in social media

Next in a series of interviews with female Canadian social media stars! The premise, which you can read about here, investigates how women act towards each other in the quest to be head social butterfly.

Tara Hunt is a genuine Canadian social media superstar (& there is reason to believe she may have once lived, however briefly, in Winnipeg Brandon). Author of The Whuffie Factor, Tara’s actually one of the most freaking influence women in technology. Here’s a Slideshare on her contribution to social media theory, the idea of Whuffie, first postulated by another Canadian futurist superstar, Cory Doctorow.

Social Butterflies: Adele McAlear on women in social media

Next in a series of interviews with female Canadian social media stars! The premise, which you can read about here, investigates how women act towards each other in the quest to be head social butterfly.

Today we welcome Adele McAlear, a Montreal marketer who’s feminist street cred includes being the founding Executive Director of the Vancouver chapter of DigitalEve International, a non-profit organization for women in technology. She also contributes to Technically Women.

In almost 3 years of working in social media, I’ve had overwhelmingly good experiences with women being supportive and helping each other to get ahead. There have been one or two instances that were a little less than pleasant, but I’m willing to chalk those up to people just having a bad day. (Or perhaps I don’t want to bring down the whole gender for the rare instance where all was not smooth.)

For myself, I will help people, regardless of gender, whom I believe are genuine and who treat me with respect. I won’t  go out of my way to help people when I’m made to feel like I’m simply a stepping stone to get someone else. You know, the people who look through you to the next person up the food chain as they stare blankly with a false smile. But, I’ve had that feeling from both men and women, so I don’t think that it’s gender-specific.

I’ve found fewer instances of the “Old Boys” club in social media, but it’s still alive and kicking. I was trying to think of why more people of both genders follow men and I think it comes down to men being perceived as more influential in business. Like the concepts of fame begetting fame; of men making more money than women for the same job, of why women pay more at the dry cleaners.

That said, I have some great cheerleaders who are men. And I have some who are women. I think that my experiences in social media are really just a reflection of society at large.

Social Butterflies: Monica Hamburg on women in social media

Next in a series of interviews with female Canadian social media stars! The premise, which you can read about here, investigates how women act towards each other in the quest to be head social butterfly.

Today we have Vancouver’s own Monica Hamburg. Monica’s a writer and social media consultant/evangelist. She also speaks about social media strategy and tactics, and writes a blog of the weird.

Very loaded topic. Before I address this, I need to remark that I’m a feminist. It should go without saying (but it can’t) that I believe in equality for women – and that I am fully aware of the issues we face. And now to the stuff that will get me hated. Sadly, in general, women aren’t always each other’s best allies. In some cases, there is competitiveness that surrounds the way some women interact with one another. Also, there is not much to be gained from excluding men – while there is a great deal that can be learned from working together. And, in my experience, exclusively female groups have their own issues.

The thesis that women are better at social media than men… well, I think this is one of those “I want to believe that we’re better” statements. Even if we are to assume that men and women have these stereotypically distinct approaches, there are great advantages to the other angle. Sure, women can be chattier are sometimes more intimate – but men are often more willing to state their opinion and allow themselves to remark on things with humour. While this may not always translate as “likeable” it does lead to more instantaneous connections – and a deeper feeling of collusion.

Of course, what it comes down to is the person. I really try to stay away from the “popularity contest” aspect of Twitter etc. The concept of “head butterfly”, rubs me the wrong way. I try to help people who are respectful (among other qualities) – and I make a sincere attempt not to judge someone based on their social web popularity or lack thereof.  It would be profoundly ignorant of me to assume that a person’s value is based on how many followers or connections they have.

Certainly, I’ve seen the concept of cattiness present itself on social networking sites – and I’ve seen men react in embarrassing ways too. I’ve also had a great deal of support from both genders – recommendations for talks, endorsements and the like.

But, if I’m going to make a huge blanket statement – overall, men have been more willing to accept my sense of humour – at least at the beginning.  But times they are a changing.

Social Butterflies: Kelly Rusk on women in social media

Next in a series of interviews with female Canadian social media stars! The premise, which you can read about here, investigates how women act towards each other in the quest to be head social butterfly.

Kelly Rusk is Manager of Marketing and Communities at Ottawa media analysis and PR measurement firm MediaMiser, and she blogs about community and conversations at Web 2.What? She has nice hair.

While women may be more inclined to social media, it seems in terms of influence (i.e. number of followers, subscribers, fans etc) men still seem to win every time. I’ve seen tons of links leading to that conclusion and it’s been bothering me lately about why that’s the case. NYU professor (and social media author) Clay Shirky did an interesting post that theorizes about it.

I think on a macro level, women want to be supportive of other women, when it comes down to individuals “cattiness” can exist (and I definitely don’t think it’s intentional).

This past September myself and two friends co-founded Girl Geek Dinners Ottawa which is a spin off of Girl Geek Dinners London (and now takes place in over 45 cities in 22 or so countries). And as such I made a conscious decision to be more open and supportive of other women… Not that I wasn’t before (and I certainly was never publicly critical of any women), but if I found myself thinking negatively about another woman in a professional capacity, I now make an effort to reach out or try to meet her with an open mind.

What I learned from talking to Kelly

The idea that women who self promote are perceived as “bitches”, and that inhibits them from speaking up, surfaced a few times the comments of Clay Shirky’s A Rant About Women. It’s a good idea to examine your preconceptions once in a while.

Winnipeg now has its very own version of Girl Geek Dinners, so get yourself over to Facebook and check it out.  The inaugural dinner just went down, featuring Coree Francisco of Girl One Interactive. I hear it was both girly and geeky Why not put yourself out there and speak at the next event in March?

Social Butterflies: Kate Trgovac on women in social media

The first in a series! The premise, which you can read about here, investigates how women act towards each other in the quest to be head social butterfly.

Here’s Kate Trgovac, Vancouver social media star and co-founder/President of LintBucket Media, which sounds like a very cool place to work. Kate blogs about social media over at My Name Is Kate.

Provocative topic and series of questions! Well … while I am the first person to complain about the lack of prominence of women in marketing in general and social media in particular in Canada, I’m concerned when we start saying things like “women are more suited professionally to social media b/c of ABC” because that leaves the door WIDE open for statements like “men are more suited professionally to be a doctor, be prime minister, be a brigadier general b/c of XYZ (or PMS, as the case may be)”. While, historically, women in society may have had more call to develop and use skills that are aligned with social media, in general, anyone, regardless of gender, can work on their people skills and start to turn a taciturn nature to a more social one (we only need look to Austen’s Mr. Darcy for evidence of this )

Regarding the cattiness, I have not personally noticed that women are harsher to their own. I have witnessed both genders being catty to their own sex and to the opposite one. And I have experienced incredible generosity from both genders as well. We are in one of the most narcissistic and self-involved industries around. Heavens, we use our product (media) to talk about our product (media) – our professional lives as social media marketers are the very definition of “self-referential”. Combine that attitude with the money that flows around the marketing, technology and media industries, and you have a recipe for cattiness that has nothing to do with gender. Frankly, we’re ALL waving our chubbies (natural or strap-on) around to compare size and ultimately grab a piece of the pie for ourselves. read more

Social Butterflies Series: Canadian Women in social media talk about women in social media. But not like that.

Introducing an interview series with some of the most influential Canadian women in the social media scene, wherein they ponder the thesis:

“Women are more suited professionally to social media, because they’re friendlier, chattier, reveal more and make alliances more quickly than men do”.

I picked the brains (ew) of a number of very generous and influential ladies, including Kate Trgovac, Kelly Rusk, Monica Hamburg, Adele McAlear, and Tara Hunt, on their experiences with other women in their careers. Given that social media is a bit of a matriarchy, had they encountered professional kindness from other women in the popularity contest that is social media, or does cattiness get in the way?

“Are you helpful to other women jockeying for head social butterfly—spreading the love—or do you confess to not linking it up like you should to hold others down? Do you have a sneaking suspicion that’s happened to you, or seen it happen to someone else?”

This topic is such a hot button and the answers are so good that I have to devote a post to each of them, so those will be coming right up!