Nov 21 2009

Ending up in conversation: what should you do if your organization can’t really use social media?

EndingUpInConversationFor the record, I like Speak Up Wpg’s use of social media. The opportunity it presents to speak to policymakers makes me feel like I come from a very with-it city. Their case study provides a jumping off point for talking about transparency. Go Peg.

Speak Up Winnipeg, a social media-driven public consultation city planning initiative here in the Peg, has just released its first report along with participation numbers. The blog/vlog-driven site boasts 535 registered users with over 1,600 posted comments. For a city of three quarters of a million, 535 users sounds low, but the quantity of comments of this vocal few speaks of passionate participation. The subject matter—the future of our city—is one of those contentious cans of worms that can make for great, if heated, public discourse, seemingly perfect for the social media milieu. More on that later.

On the participation side of things, I was dismayed initially that the the site required registration to comment, and indeed found login laziness to be an insurmountable barrier when I later lost my password. I’d recommend opening up comments; metrics could still be obtained from IP addresses. I realize misbehaviour rises in direct proportion with anonymity, but all conversational roadblocks should be removed if Speak Up is to “grow the number of people involved” as Mayor Sam Katz requests.
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Oct 22 2009

Let the users do the talking…if you dare!

Is aggregating your product’s lifestream the new brand website? Is Twitter the new black?

Witness Windows 7’s “what people are saying” social media mashup. Yep, someone’s even chronicling the OS’s debut on Flickr.You can’t get more wisdom-of-the-crowdsy, peer-influenced, he-said-she-said-recommendy than just aggregating your product’s lifestream & letting the users do the talking. What’s going to become of copywriters?

Of course Skittles kinda bombed with this approach last year when it was discovered that given the opportunity to mess with an intrusive brand, Twitterers will gladly take your hash tag on a terrifying unauthorized branding adventure. It helps to have a long awaited product like Windows 7 to get users excited, rather than having them focus on the execution as in the Skittles experiment.

Way to go, Microsoft – this is pretty darn useful! Blog posts, reviews, quick 140-char impressions. Having just got my latest Dell Vostro in July, I think I’m eligible for the free Windows 7 upgrade, and all this chatter is actually serving to get me excited!

Update: I’ve just learned the term for “aggregating your brand’s lifestream”: storystreaming. As in, telling your brand’s story by pulling in real time testimonials from the cloud.