"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

Social search: conversational clutter?

Posted: October 23rd, 2009 | Author: | Filed under: Social Graphics | Tags: , , , , , , , , , | Comments Off
Our oversocialized friend talking to the cloud about social media search

Our oversocialized friend talking to the cloud about social media search


The (algo)rithms of society

Posted: October 22nd, 2009 | Author: | Filed under: Social Media Marketing | Tags: , , , , , | 1 Comment »

Yesterday Bing announced a partnership w/FB and Twitter to include status updates in search results, and today Google announced the same thing with Twitter. Google’s also announced the addition of ’social search’ (ie photos from your friend’s Flickr feed or videos from their YouTube channel or playlists will appear where relevant @ the btm of your Google searches).

These are strong validations of the worth of social media as information & marketing communication, and point to a future where our ambient networks will have even more influence over our decision making, from what brands to buy to where to vacation and what wine to drink while you’re there. Read the rest of this entry »