Tactica stalking William Shatner @ the #banff2010 nextMEDIA Conference

Tactica, in the form of principal & interactive producer Kevin Glasier, will be checking out nextMEDIA in Banff next week. I am vivid lime green with jealousy, because—may he be appointed Governor General—William Shatner will also be in attendance.

The nextMEDIA conference is a place where filmmakers and tv producers can hook up with new media partners looking to collaborate on transmedia projects. Stories can now be told as multiplatform productions that provide multiple entry points into a narrative, thanks to the explosion of digital media. Think the original analogue story extensions, like comic books and action figures, except digital, portable, and shareable. Think fan fic, games, and apps.

New media producers are great at figuring out the best kind of story to tell with different media. What part of the tale should be delivered and expanded upon by mobile phone? What secret goodies can we share with fans via QR codes? What did that sentence even mean?

Tactica’s done some amazing transmedia work with filmmakers, tv producers and educators like the National Screen Institute, and award-winning work for CBC. A recent CBC The Nature of Things convergent interactive piece, One Ocean, is up for a Wildscreen Festival ARKive New Media Award.

If you run into Kevin at the conference, be sure to say hi, and if you’re involved in storytelling and want to extend the experience to something a little more digitally immersive, get in touch.