"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

All our eggs, meet one basket.

Posted: July 17th, 2011 | Author: | Filed under: Social Media Marketing, Social Media Platforms | Tags: | Comments Off

Manitoba-Liquor-Marts-Twitter-Grocery-BagShould brands attach themselves to one particular social network (perhaps, the one most of their customers use, or the one that delivers their message the best)?

In the wake of the G+ introduction, a lot of my social media friends (myself oh-so-included) are dismayed at the prospect of updating yet another social network (never mind crafting a content strategy that takes unique advantages of the features offered on that platform).

Google Plus: Another Big Thing

Does a brand need to be active in every social space?

Here's the rub: I do not have time for Facebook & Twitter & Google+, but can't bring myself to quit any of them.
@lindseywiebe
Lindsey Wiebe

There’s certainly a temptation to. When you’re a social media manager, you don’t want to

  1. stop playing with the shiny new object
  2. risk missing the next big thing
  3. look like you don’t know what’s going on

But brands are owned by companies who have to turn some sort of profit, so it has to be worthwhile to begin a whole new thing on a whole new thing. Resources are not unlimited and customers should be served with a thoughtful content strategy heavy on the utility of the interaction.

What should you do if you’re a community manager? Manager your community, play with the shiny new thing on a personal level (so you do know what’s going on & can report to your management accurately), and watch for real traction from users and big brands. See how it’s done, and jump in when you can justify a solid market. Until then, relax :)


Twitter adds “import contacts” to compete with Google+.

Posted: July 15th, 2011 | Author: | Filed under: Social Media Platforms | Tags: , , | 3 Comments »

Twitter needs your social graph! Like now!Sensing the “Hey, it’s way easier to share links & have a conversation about them here!” vibe over on G+, Twitter makes a play for strengthening your social graph. Import contacts, from, like, anywhere. Please?


9 things about being Google+, plus being smarter & truly social.

Posted: July 14th, 2011 | Author: | Filed under: Social Media Platforms | Tags: | 2 Comments »

1 The Google brand says the opposite of “privacy”. Think ads served to Gmail based on the content of your email. Google indexes.

1.5 Disinterested in investigating privacy settings, I’m taking the Twitter approach & writing everything like it’s 100% public. See above.

2 No mobile app for iPhone? What, do you hate early adopters? (It’s under review by Apple right now, but it’s sure slowing me down to have to use a computer).

2.5 Without alerts, I’m a little less tied to my phone. I don’t put it on my desk while I work as often. Liberating behaviour after like a week, eh?

3 Owned media is more important than ever. Instead of linking to people’s (possibly anachronistic) Twitter handles, I’m linking to their blogs from now on.

3.5 Prediction: The blog will make a resurgence as an anchor in a sea of transient social networks.

4 The ability to edit something after you’ve said it is solid gold. It respects the user.

4.5 Ditto the ability to style your text. It’s just funner.

Google lets you style your text: so expressive!

5 Duplicating what you post on Google+ & Twitter or Facebook wastes everyone’s time. Your brand needs some variety. Be a variation of yourself. Imagine a new audience.

  • Facebook: family & photos.
  • Twitter: professional.
  • Google+: inspired & possible truly social?

6 Early adopters like shiny new things. Marketers follow, being afraid to miss an emerging market. To validate their effort, marketers oversell the space to advertisers.

6.5 I’m really enjoying the fresh air of the new, marketing-free (for a limited time only!) frontier.

7 Social platform success is about more than social graph lockin. Facebook has your family & friends, and there’s a place for that. There’s also a place to be someone else. Do you stay home all the time?

8 The quality of discourse on Google+ is on brand. Smart guys made a place for smart conversation.

Google+ fosters Quora-level discourse.

Do it up right.

Christina Trapolino is using Google+ the right way (& writes well about it—encircle her):

Interact with content created by users you don’t know personally. If you don’t follow people you don’t already know, you’re going to get bored, and not just because your friends aren’t all here yet. You’ll get bored even after they’ve all arrived.

I’m already 50x more social on G+. Trained by Twitter to comment to people I don’t know, I’m adding freely to a lot of conversations (and actually meeting people).

Because those conversations are threaded on G+ (like Facebook), people are able to post interesting content & talk about it with all kinds of people meaningfully, as opposed to Twitter where it’s lost pretty quickly.

There are shades of grey, damn it.

Though he took a lot of heat for it, I agreed with Bill Keller’s characterization in the Twitter Trap of the (often) low-quality discourse in Twitter conversation.

Eavesdrop on a conversation as it surges through the digital crowd, and more often than not it is reductive and redundant.

As a function of the character limit, the transience, the speed & the unthreadedness of Twitter’s dialogue, it’s hard to convey anything other than black and white statements. That Storify exists is a testament to that fundamental mental chaos; a product had to be developed to string thoughts together, for goodness’ sake. Bill again:

Almost everyone who had anything profound to say in response to my little provocation chose to say it outside Twitter. In an actual discussion, the marshaling of information is cumulative, complication is acknowledged, sometimes persuasion occurs. In a Twitter discussion, opinions and our tolerance for others’ opinions are stunted. Whether or not Twitter makes you stupid, it certainly makes some smart people sound stupid.

@ I will tell you about it sometime when I have more than 140 characters :)
@krusk
Kelly Rusk

Facebook illustration: Is Facebook a Liberator or The Man?

Posted: July 12th, 2011 | Author: | Filed under: Culture & Cultural Anthropology, Social Media Platforms, Visual, Art & Design | Tags: , , , | 2 Comments »

For Venessa Miemis’ blog on Forbes as part of The Future of Facebook project, a six-part video series exploring the impacts of social networking technologies on our lives and business.

Facebook facilitates political organizing and could be a communication channel for dissidents, but monitoring is inherent to the system. The walled garden listens.

Is Facebook a political liberator, or the man?


+1 for me!

Posted: July 10th, 2011 | Author: | Filed under: Social Media Platforms | Tags: | Comments Off

Google+ It's a beta, ok?Google+ suggests I add myself. Algorithmically it must anticipate me pumping out some really good content.

If you’re wanting to, you know, encircle me *, I’m at http://gplus.to/er1ca and if you want a groovy vanity short URL like that, check out http://www.gplus.to/

*Coined by Mr. D. Barefoot.


Apple/Twitter integration: is Facebook still important?

Posted: June 9th, 2011 | Author: | Filed under: Social Media Platforms | Tags: , , , , | 1 Comment »

Shrieking with excitement that the new iPhone OS will let me tweet my every move: this is some convenient $h1t. iPhone integration solidifies Twitter as an honest-to-God-not-going-anywhere-for-now Social Network, which is great because my most-loathed headline at the mo is “…the next [insert startup here]“.

So does this deal some sorta death blow to Facebook? Nope, IMO. Apple validating, elevating, anointing Twitter with iOS integration will not upset Facebook’s apple cart. Nor will it cause Twitter to become the universal login on Good Planet Earth. I’ll tell ya why.

1. The “world’s best known smartphone” is a small piece of the mobile OS pie.

Apple Market Share 2011

A small marketshare decline for iOS is anticipated by 2015, according to IDC Worldwide Quarterly Mobile Phone Tracker.

Likelihood of killing Facebook/making the universe choose Twitter to log in to stuff:
well, 18.2%.

2. Not that many people use Twitter.

Pew says 13% of online adults have the ability to log in to stuff via Twitter. That’s up from 8% in November—except there’s a 3.7% margin of error, so it may be, um, not really up from November.

On the other hand, about half of folks in North America have Facebook identities with which to log in to stuff.

How many Canadians, Manitobans, and Americans are there on Facebook?

Likelihood of killing Facebook/making the universe choose Twitter to log in to stuff: Most folks use Facebook, therefore most logins are likely to come from that identity.

3. The Twitter/Apple crowd is an elite group.

People using both services—people who gravitate to both brands—aren’t the mainstream, both judging by the numbers above and by anecdotal stereotype of Apple Fanboy / self-obsessed early adopting tweeter. And they tend, by their sheer l33tness, to repel the ‘average user’.

Likelihood of killing Facebook/making the universe choose Twitter to log in to stuff: my BBM-fanboy brother-in-law did ask if we were on Twitter last weekend, and if we tweeted about our meals. So maybe the tipping point is on the horizon.

All that said, I will be logging in to everything possible via Twitter (just like I always do).

Twitter is my professional identity, my keepin’ it clean identity, my “you can’t stalk my family very easily from here” identity. Twitter is the networking party. Facebook is the living room after-drinks (and possibly pizza).

There are different audiences & contexts associated with the two identities. I’ll log in to things that advance me professionally via Twitter. The two networks don’t compete, in my life at least: they coexist as the snazzy Mon-Fri wardrobe does with The Weekend jeans.

It may be a good thing to separate your social graph from your public identity. Twitter is like a fence between the tranquility of your yard and the action on the street below.

Using Twitter as short, sweet, abbreviated identity suits my privacy concerns. Facebook’s messier, more intimate environment makes it a place to protect, to keep off limits from brand intrusions and the workosphere.

I suspect many who tweet avidly (ie, are more than aware of marketing and relating to the public) crave a peaceful online space where they don’t have to push their latest blog post, influence has no meaning, and they can talk politics or kids or whatever stuff doesn’t fall under the purview of “curation” for their “audience”.

Sadly, those same avid tweeters’ll wanna know your Klout score increases by about 4 points if you link your Facebook account :(


Free design download: vector Facebook like/recommend/share icons

Posted: May 18th, 2011 | Author: | Filed under: Social Graphics, Social Media Platforms | Tags: , , , , , , , , , | Comments Off

Who doesn’t need a good vector Facebook icon once in a while? Trouble is, there are so darn many social actions on the ‘Book these days, a designer needs more than a mere ‘F’ in a box!

So download these vector (Windows AI CS4) files here, why dontcha. My gift to you!

free-downloadable-vector-facebook-action-like-icons

Bonus production assistance: need to type Facebooky stuff? The Facebook font sure looks like Lucida Grande.


How many of your friends see your Facebook posts?

Posted: March 24th, 2011 | Author: | Filed under: Social Media Platforms | Tags: , , , , | Comments Off

I tried out the “10% of your friends see your posts & 1% like ‘em” experiment, because I’m pretty curious about the way top content is selected in Facebook & wanted to see Edgerank—Facebook’s scoring system for that selection—in action.

Responses = 26% of friends.

This is a lot higher than average. Which may mean:

  • Nicer, chattier friends who respond to requests like this, or
  • My posts are showing up a lot because
    • I interact on Facebook “more than average”, or
    • The amount of action on the post kept it visible

The last comment came in 19 hours after the original post, suggesting it was dropped from ‘top news’ at that point.

The experiment is predicated on the goodwill & motivation of your friends, and is pretty much gaming ‘top content’, which is partly selected on amount of interaction a post receives. I also garnered 18 comments, which are weighed more heavily by Facebook Edgerank than likes are.

Two friends who ran the experiment got 10.3% + 4 comments and 2.2% + 6 comments respectively.

I’m not sure what this experiment proves beyond the 10% eyeballs theory isn’t always accurate, and that my friends are really nice.


Edgerank, if you’re curious (& I don’t pretend to know everything about this), is a mix of these factors:

  • Recency -  which is not a word; can you believe that? Consider it coined. Newer = more weight
  • Interaction - more likes = more weight; more comments = even more weight
  • Affinity – the more you’ve interacted in the past with the person who posted, the more likely you are to see their stuff again. Facebook took this one way too far recently, but the concept makes sense. in a please-mediate-my-world-for-me kind of way.

Do you expect to interact with news organizations on Twitter?

Posted: March 21st, 2011 | Author: | Filed under: Social Media Platforms | Tags: , , , | 1 Comment »

Just over half of people want to interact with news orgs on Twitter.The debate: do you want news orgs to use Twitter as RSS feeds & just deliver the headlines, or do you hope someone’s listening when current events get you riled up?

Prompted by a tweet to local that wondered if there was a headline-only feed (news “without all the adverts/soft news stories”), I polled my tweeps to see what they’re looking for in the tweets coming from big brand news accounts.

The unscientific result: close to a tie with the slight edge to people expecting interaction from this particular medium, citing the variety of options (RSS, apps) to get straight headlines.

Do you expect to interact with news organizations on Twitter?

What the pundits have to say about news orgs on Twitter.


How do you bring back the Facebook “submit comment” button?

Posted: March 19th, 2011 | Author: | Filed under: Social Media Platforms | Tags: , , , , , , | 1 Comment »

I’m usually all for Facebook changes, but removing the button that submits comments & using “enter” instead counters web conventions to the point of causing errors. I don’t think it’s going to be intuitive to most users.

I wanna enter!

The idea was to make the commenting experience mimick instant messaging, where you hit “enter” to post your comment (and “shift-enter” to create a new paragraph). Psychologically, this real-timieness is supposed to make you feel closer to your friends. Marketing-wise, this enforces your desire for Facebook.

But web-wide, comment fields don’t behave like that. I can just hear the angst out there as half-written, unspellchecked comments are accidentally posted.

I actually think Facebook should work to maintain the opposite feeling. Asynchrony is part of the Facebook experience that I really like. I want to mosey past the general store & chat with the folks chewing blades of wheat in rocking chairs outside. I’m not sure we want to bring the pressure of Twitter’s highway past Facebook’s front porch.

Here’s a bunch of browser extensions (let’s call ‘em fixes, hacks, ways to revert back to having a button) to slow things down a bit.


Tumbleweed in the Facebook feed?

Posted: February 10th, 2011 | Author: | Filed under: Social Media Platforms, Tips, Tricks, How-To's & Top 10's | Tags: , | 10 Comments »

Ed. note: this tweet impressed upon me that readers may think the list of apps pictured below that I’m blocking notifications from are my apps.

I assure you, they are the apps of my elderly relatives and elementary school acquaintances!


Amid all the shouting about Facebook’s Pages updates, a bizarro but profound change happened to the news feed.

Facebook is hiding most of your friends & Pages updates, and only showing the few users/Pages you interact with the most.

This has the effect of making Facebook seem darn near abandoned in the past few days, which can’t possibly be what the aging social network is looking for. Users at this point need to be assured that Facebook is still a busy, happening place, or there’ll be no one left to sell stuff to.

The feed modification instead gives the appearance of all but the most active people up and leaving, resulting in a boring, mildly confusing, and certainly not cool vibe. This is a weird choice at a time when people are reacting with dismay to the faintest suggestion that Facebook might buy Twitter, bringing it’s (presumably) uncool culture with it.

Get reacquainted with your friends by scrolling to the bottom of the page (challenging because of the autorefresh; you’ll see) > Edit Options > All friends. Refresh.

Where'd everybody go?


Probe Research: Not a lot of ‘Toban Twitter action (but growing).

Posted: February 4th, 2011 | Author: | Filed under: Social Media Platforms | Tags: , , , | Comments Off

Smartypants social media listeners Probe Research contacted me with some data [PDF download] prepared for the Manitoba Chapter of the Canadian Marketing Association. Data about my favourite topic: how big is Twitter in our fair city?

Probe gets social media.
Here’s what the sample of 1000 Manitobans had to say:

  • 91% have heard of Twitter
  • 8% of those are on Twitter
  • That’s 7.3% of Manitoba’s population (90,520 people)
  • Only 1 in 4 users, or 1.8% of Manitobans, follow brands on Twitter

7.3% of potentially-tweeting Manitobans is higher than the data I’ve been able to gather, though still half the rate of the new national average of 13.5%.

I asked Probe Research Associate Curtis Brown if they were able to determine if all the people who report having Twitter accounts actually use it, but he explained it’s difficult in a short survey to get data that’s kinda subjective.

“Asking someone if they use Twitter or Facebook can be ambiguous, depending on how they “use” it, whereas asking people if they have an account is more clear-cut,” Curtis says.

7.3% is great news, because it shows Twitter is being adopted in Winnipeg, albeit more slowly than the rest of the country. Our Ikea isn’t here yet either, but that doesn’t mean it’s never going to happen, you know?

90 520


Twitter more widely adopted in Canada than the US?

Posted: February 2nd, 2011 | Author: | Filed under: Social Media Platforms | Tags: , , , | 3 Comments »

UPDATE: Always be sure to read the comments, kids! Incredible claims ‘n’ all that :)

New data from comScore—and I mean hand delivered from comScore (thanks, guys!)—pegs Twitter use at 13.5% in Canada, above the US at 11.9%.

@EricaGlasier Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage: http://bit.ly/9DFCz0less than a minute ago via TweetDeck

That’s 4,554,886 Canadians and 36,533,779 Americans, to put the percentage into perspective [Ed: see comments]. Twitter has greater penetration in Canada, but far more users in the US.

Worldwide Twitter Penetration

My jaw is on the floor for several reasons. One of them is the disparity between Canadian adoption & the apparent Winnipeg userbase, which clocks in at just over 1% (double checked here and here).

Another is comScore’s suggested worldwide penetration: 7.4% of humanity, or 510,406,873. That’s the same user base as Facebook, which you’d think would be making news over at Twitter. Their spokesperson says they have 200 million registered accounts, so either I don’t understand how to do percentages or something’s bizarre in the data. Someone please correct me if I’m misunderstanding what “worldwide penetration percentage” is.

ComScore doesn’t count mobile tweets, which Twitter says make up 40% of all tweets. In developing countries phones may be the only way Twitter is accessed, so there’s a portion of the userbase missing from the 7.4%. They also don’t monitor desktop apps like Seesmic, Tweetdeck & Hootsuite.

In the markets where comScore does analyze mobile tweets, they’re only able to report on Twitter.com itself used via mobile browser, and not the apps that are the most likely source of access.

Can Twitter really have such broad penetration? They did grow by some 20% in the past four months alone (160m users in September 2010—200m users in December 2010), so it’s possible—and exciting.

Twitter’s importance as a worldwide communication medium was solidified this week as Google announced a partnership with Twitter to develop Speak2Tweet—a means of phoning in tweets without the internet—in aid of Egyptians whose government silenced online communication. The tweet was singled out as the most critical delivery method for global voices.


Freelancing on an open connection? Twitter & Facebook heading for https

Posted: January 27th, 2011 | Author: | Filed under: Social Media Platforms, The Mobile Web | Tags: , , , , | 7 Comments »

Do you work at Starbucks sometimes? I do, and because my job is social media, I rather frequently log in to sites that contain my entire identity on wide open connections.

Twitter mysteriously displayed an https (secure) login for me yesterday. The feature is “gone” now, but reports are that you’ll be able to edit your account settings to always log in to the secure site when they launch the feature for real.

Secure Twitter?

See that green on the right, and the "https" in the URL? That tells you you've got some encryption goin' on.

Unfortunately a security flaw in Twitter’s implementation of https has been identified by Dorkbyte, wherein if you use Twitter’s search bar your cookie is vulnerable to sidejacking. Twitter is working on it.

Facebook is also rolling out a secure site—at exactly the same moment; must be something in the cultural air—though it isn’t available for all users quite yet. Like Twitter, users will have to dig into their settings to set a preference for the secure version of the site.

This is likely to offer users the choice of a faster experience on their already-secure home network, as using https means pages can’t cache.

One blogger in New York demonstrated the security vulnerability of open wifi at Starubucks by almost stealing 20-40 ID credentials in half an hour, many of them Facebook logins.

For freelancer types who log in wherever there’s a connection & coffee (in that order), this is good news. The Social Networks are thinking about our credentials being exposed to identity theft. Help them out by changing your passwords, like, right now.


Update: Well, more of a downdate, because this isn’t news, but Ryan says that changing your password is to no avail. Do it anyways, it’s just a nice feeling ;)



Livetweeting: mobile journalism, mortifying mistakes & a bright orange vest.

Posted: January 21st, 2011 | Author: | Filed under: Brand Journalism, Social Media Marketing, Social Media Platforms, The Mobile Web | Tags: , , , | 11 Comments »

Livetweeting. It gets you out from behind Seesmic—at least the way I do it—to stretch your legs and bring a little media to your social.

Last night I tweeted a 1000-person event from media conference in the morning to gala dinner at night. Here are my observations.

Breaking news & the MSM

MSM vs LivetweetingAs you know, I’ve been thinking about mainstream media’s role in information dissemination lately, and the media conference was a case in point. See these MSM guys standing there in their video pool, dutifully gathering the story for their news organizations? Before they’d even finished shooting I’d tweeted the whole story, with photos, out to our audience. They spread the news to their audiences.

A: that’s a lot for the MSM to contend with. They have standards of accuracy to adhere to that slow them down in their reporting, but they’re up against citizen journalists who have no such demands. It’s a much smaller deal for me to go back and delete a tweet or say “whoops!” if I make an error.

B: what’s the incentive for the media to cover your event if you’re scooping them so badly? Could livetweeting damage your org’s relationship with the MSM? If your news is big enough (or your Twitter audience small enough), it may not matter. Just something to think about.

Hotel wifi, a must for Apple Fanboys

Moving on to the evening event, I was stymied, as usual, by thick hotel ballroom walls. I cleverly (and swiftly, this time) got the credentials I needed to use local wifi.

For the 1st time in my livetweeting career, I remembered to connect to hotel wifi. Hotel walls are impenetrable to 3G.less than a minute ago via Twitter for iPhone


@EricaGlasier hotel walls are not impenetrable to a BlackBerry ;) Maybe you’re holding your iStone wrong?!less than a minute ago via Twitter for BlackBerry®

Are you on your phone?

Ace stops the show to highlight my rudeness.I’ve seen livetweeted rooms with banks of laptops clicking away, but I like to do everything from my iPhone. I can get right up in the action, post Twitpics to illustrate the story, and check out all corners of the event.

The thing that worries me is that I appear to be standing there ignoring the heartfelt speech of someone very important as I type away on my phone. I hope people know what I’m doing—does it help if I pause to snap a photo?—but the majority of the live audience must think I’m shockingly rude. I’m calling right now for a bright orange livetweeter vest that clarifies your totally unapparent but actually extremely intense interest in the real life proceedings.

Here you see HOT103′s Ace Burpee grinding the event to a halt to pose for my Twitpic, thereby highlighting my dinner-time cellphone use to an audience that included the Premier of Manitoba (who also generously, but less embarassingly, posed for a Twitpic). Bright orange vest, people.

.@AceBurpeeShow just burnt me in front of 1000 people. Respect the livetweeter!less than a minute ago via Twitter for iPhone

Audience cross-pollination

I run two Twitter clients and two Twitpic uploaders simultaneously—well, as simultaneously as the iPhone will allow—so that I can talk to my personal network at the same time as the event’s audience. The two apps keep me from delivering commentary from the wrong source in a frantic environment.

The benefit of covering the event from multiple perspectives is that my personal audience, who may have no interest in the brand I’m working for, get exposed to some of what’s happening. This helps lend social proof-style credibility to the brand, build buzz & hopefully garner them a few more followers.

For this reason, it’s smart to use livetweeters with the biggest networks possible in your relevant niche or location.

Holy marcaroni, that’s fun

I love livetweeting—check out my exuberance (& tips) the first time I did it. The pace, the feeling of being a conduit for information, the repeated, mortifying, heat-of-the-moment mistakes. A blast!

I just said “you guys” to the Premier of #Manitoba. #chokesunderpressureless than a minute ago via Twitter for iPhone


Hypothesis: the mainstream #media feeds social media. What do you think? [Infographic]

Posted: January 18th, 2011 | Author: | Filed under: Social Graphics, Social Media Platforms | Tags: , , , , | 14 Comments »

My supposition here is that in today’s information culture, the mainstream media (MSM) are still an important conduit for information. They take raw information and give it the context that years of newsgathering provides, and the clout of accuracy commiserate with the individual media org’s brand. Amateur media adds a layer of commentary, repackaging MSM’s contribution and feeding it out to the social streams, where it’s reblogged and shared.

Does this graphic work* for you? Am I missing anything? Let me know your thoughts on MSM’s place in the infosystem.

The flow of media-infographic showing how mainstream media feeds blogs and social media.

The dotted lines represent MSM making it straight to FB/Twitter, which I suspect doesn’t happen much on the reblogging platforms (Tumblr & Posterous) because it’s not beautiful/pithy (too much context).

* A funny comment on information quality—what MSM represents—is that Google will return this graphic to people without the context where I’m saying “this is a draft; what do you think?”, unavoidably making me contribute to the unverified information that characterizes an unmediated internet. Sorry about that. What am I going to do, stamp ‘draft’ across it?

The dotted lines represent MSM making it straight to FB/Twitter, which I suspect doesn’t happen on the reblogging platforms that often.

Facebook working overtime to publicize your home address & #mobile number.

Posted: January 17th, 2011 | Author: | Filed under: Social Media Platforms | Tags: , | Comments Off

Update: Facebook received some “feedback” over the weekend, and changes are afoot. All I see is PR—they don’t say it won’t be happening, just that people need to be made “more clearly aware” that they’re sharing this data. @JulesPolonetsky—Co-chair and Director of the Future of Privacy Forum, former Chief Privacy Officer at AOL & a great guy to follow if you’re watching the privacy issue—says to hang on.

Facebook wants to share mobile & home address data.


When you start using a Facebook app, like games and quizzes, you typically click some sort of “allow” that lets the app access your personal information. Facebook will now include your home address & mobile number in the information handed over to the developers of these applications. Your friend’s numbers & addresses won’t be included.

Hey, why not.Some are questioning the Friday evening timing of this announcement, and some are encouraging people to remove this data from their profiles before bad things happen to it.

Facebook, on the other hand, is coming up with ever-easier one-click methods of squeezing more specific location & personal data from users. I spotted this “fun” quizvertising a day or 2 before I heard about the change in app permissions.

Facebook wants to know where you live.

I underestimated it as merely pesterous, hamfisted data-mining before I understood just why they wanted to know.

Taken together it sounds like Facebook really wants to offer advertisers this data. Crank the dial on the privacy metre from “annoying” to  “ominous”. Your social norms have been warned.


My New Year’s Wish (for Facebook)

Posted: December 31st, 2010 | Author: | Filed under: Social Media Platforms | Tags: , | Comments Off

Remember the mid-December excitement when Facebook went down & top-secret page admin features were “accidentally” revealed? Here’s the gist of my delirium:

Page admin delirium.

It was a glorious day. I was suddenly, magically, prayer-answeringly able to log in to Facebook as either myself or the pages I admin. Facebook was crashing all around us, though, so there wasn’t time to experiment, Log in as WHO?!but I made a quick screenshot, lest these super powers turn out to be all a dream.

The chatter is that page admins will be able to comment on other pages as the brand they represent, but my New Year’s Facebook Wish is for much more than that. I hope we’ll be able to interact with our fans on our walls as either people or brands.

This would free us up to say things our brands can’t, add a human feel to brand communications, and make things not look so lonesome when there’s no conversation happening (if you have 5-10 admins in 1 organization, that’s a lot of people who can’t contribute to the conversation individually).

Fingers crossed for 2011!

If that was a little prosaic of a fantasy for your tastes, check out my New Year’s wish for all humanity. Happy New Year!


Twitter data: the swiss cheese of demographics.

Posted: December 21st, 2010 | Author: | Filed under: Social Media Marketing, Social Media Platforms | Tags: , , , , | Comments Off

Marketers know that more targeted efforts equal higher conversions. The more you know about your audience, the more you can appeal to them. In the age of content marketing, that means you get to create stuff people will actually like / use.

Digital is measurable. Psychographics and demographics can be aggregated or inferred. This is one of the aspects of digital marketing that draws me the most: the crisp, clean numbers attached to it. Ideas pass or fail. But extracting demographic data from social media profiles is just a little too emic.

What do I mean by “personal branding reasons”? The sort of stuff where you stretch the truth to indicate you’re not only from, say, Winnipeg. People trade up to more glamourous locales because, hey, they can.Twitter location upcycling.

In gathering Winnipeg social media demographics, I noted that it relied on self-reported location data. On Facebook this isn’t as much of an issue, because to make the most of Facebook users kind of need to associate themselves with a place (and Lord knows whether Facebook is providing advertisers with public data or, you know, the other kind. With $1.2 billion in ad revenue this year, they might not rely on self-reported stats. Ooh, imagine if they read your IP?). Anyhoo, Facebook has a very vested interest in providing accurate demographic data.

Twitter, however, is a more creative space (in that you present yourself as you want to be, not necessarily who you are) and, whether for privacy or personal branding reasons, some people don’t list an accurate location. Twitter has just released their ad platform to the public, though, so they’ll be getting serious about user demographics in the name of profit.

Sysomos recently released data (gleaned from over a billion tweets) that shows 31% of Twitter users don’t have a bio, and 18% don’t list a location. While this can’t be accurately mapped to Winnipeg numbers by any stretch of the imagination, it does highlight the need to take them as guidelines, not hard numbers. There’s a lot of (frustratingly) missing information.

Increase in public data on Twitter.

What marketers need in Twitter demographic tools

Twitter is rolling out its own metrics platform now, and I’d like to see it include the following capabilites (for any @name), in compliance with ToS-determined privacy, of course:

  • A guess at what % are female & male
  • Accurate usercount for any location
  • The top hashtags for any location over day/month/year
  • The most active tweeters for any location or user over day/month/year
  • Trending topics over day/month/year for any location
  • Generate list or word cloud of follower’s bios
  • Generate list or word cloud of follower’s top hash tags
  • Generate list or word cloud of follower’s top mentioned words
  • Generate list of follower’s top @replied users (who they’re talking to the most)
  • Who unfollowed an account
  • Tweet efffect on followers (+/-)

A number of these rely on Twitter keeping tweets longer than the 4 weeks they currently do, which wold require a server farm colonizing Mars, so I’m not hopeful for this level of robustness. A few of them are a little creepy ;) (though highly useful). If any app developers out there want to make my day/month/year, though, go for it ;)


Now trending in the Peg.

Posted: December 16th, 2010 | Author: | Filed under: Social Media Platforms, Winnipeg | Tags: , , | 1 Comment »

And that’s how small the Winnipeg Twitter scene is, folks.

Trending in the Peg!