After the frenzied blur of Online Black Friday, Cyber Monday, and (extended) Boxing Week Madness (aside—did you know Americans don’t have Boxing Week? And because we absorb so much of their retail culture, the ecommerce bonanza is now basically from November to January here in Canada!), I was listless and limp, unspent Christmas-derived gift cards burning a hole in my wallet.
Why the malaise? Blue Monday approacheth—the most depressing day of the year. The tree’s in pieces in the basement, the surprises have all been sprung, the turkey devoured, and acres of cold, stupid winter stretch out before us.
So I wondered, besides the wee hurdle of us all being on austerity measures from Xmas overspending, why don’t retailers capitalize on Blue Monday? And lo, in my inbox arrives the cure for post-holiday moping.
Watch for this to turn into a thing over the next few years. And for it to eventually merge with Valentine’s day for an epic 4-month online shopping season. If Canadian Thanksgiving ever catches on, we’ll never get off Amazon.