Via photographer Ian McCausland:
“After hearing (Flickr) declared “dead” and “irrelevant,” this is a community of people that care about what they are putting up. So much so that many of them pay for it. Flickr is already the paid alternative so many people are clamoring for. Your photos will not be used to create “meaningful brand engagement.” Years after Flickr ceased to be an exciting business story, it remains one of the most important places for photography culture online.”
Like that bit about content not being used for brand engagement.
In 2013 I imagine more and more people seeking out ad-free environments, where their contributions are not called content.