Because she knew it would drive me crazy, Alyson Shane let me know that Facebook Prepares to Bring Video Ads to News Feed, Aims for TV Dollars.
I’ve always doubted that Facebook could make people dislike its environment so much they’d leave the one place where they can talk to their grandma, grade 8 friends & dog groomer all at once. Perhaps I underestimated the level of annoying Facebook is capable of.
While it’s all kinda speculative right now, here’s the horrific upshots of the AdAge article:
Facebook video ads will start playing automatically — a dynamic known as “autoplay”.
Against web conventions for a reason. The reason being it irritates the $#!& out of people.
The audio component of the ads activated automatically as well?
NSFW! (Nothing says “I’m effing around” like the blast of a totally-not-work-related commercial through your speakers).
The video ads are expected to grab a user’s attention by expanding out of the news feed into webpage real estate in both the left and right columns
Oh good. You can’t even look around it while it autoplays in your face.
Advertisers will be able to show the same video ad to a Facebook user up to three times a day.
In case you didn’t delete your profile after the first one.
Advertisers will be able to target these video ads to Facebook users whether or not the user or his friends has any relationship on Facebook with the advertiser.
Ah, the TV model! Can we get a TiVO up in here?
15-second video ads would become more prevalent elsewhere on the web.
Well…that’s good, right?