My submission for “wrongpiping” was approved! I feel so altruistically helpful. Now the world has a reference point for dealing with distressed social media managers.
I’ve only had the minorest of brushes with wrongpiping, but because I speak for some fairly enormous brands on occasion, I put an iron-clad anti-wrongpiping strategy in place to prevent future white-knuckled moments.
I use the Twitter desktop app for personal accounts & another interface entirely (web, Hootsuite, etc) for brands. This allows me to use both simultaneously with no chance of using the wrong persona.
Where it does get sticky is with web retweet buttons. Sharing web content is a big part of what I do personally and professionally, so there’s no foolproof way to avoid clicking ‘retweet’ and not noticing the wrong little avatar in the corner (except using 2 browsers at the same time, which is insane.) You just gotta pay attention.