"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

The grocery store of tomorrow, today!

Posted: December 16th, 2011 | Author: | Filed under: Advertising, Branding & Retail, The Mobile Web, Winnipeg | Tags: , , , , | Comments Off

Ok, it’s not not Tesco’s QR-code delivered virtual store, but it appears the Superstores in the, um, fancier part of town have digital displays instead of paper price tags!

Digital displays! For nail polish! For goodness sakes!Digital displays! For everything! For goodness sakes!

Are these puppies RFID-enabled? Imagining checking yourself out before you hit the checkout by tapping your phone on each tag as you go! 

“The checkout” would disappear, because you’d have a running total (scanning coupons along the way) and do a 1-click ‘debit’ from your bank or Visa when you’re ready to split.

Maybe in 2012!


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