You know you’ve levelled up when you suddenly grasp an adage.
“Social media doesn’t scale,” they say.
That means “the more attention you pay to social media, the more social media demands your attention.” Growing an audience means there’s an audience there to serve.
Get it? It’s what he does. Michael‘s Pavlovian response to someone suffering* on Twitter is to give them good “customer service”.
We’re like shoe salesmen that assure you the leather will stretch in the width (though not in the length. But you know that).
*Don’t call Kids Help Phone. It’s just been a long (but awesome) week or two. I’m in the middle of a book, which is a pretty epic project as I’m sure you know/can guess.