"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

The more you put in to social media, the more you have to put in to social media.

Posted: December 1st, 2011 | Author: | Filed under: Social Media Marketing, Tips, Tricks, How-To's & Top 10's | Tags: , , | 3 Comments »

You know you’ve levelled up when you suddenly grasp an adage.

“Social media doesn’t scale,” they say.

That means “the more attention you pay to social media, the more social media demands your attention.” Growing an audience means there’s an audience there to serve.

I'm running so many social media accounts, when my phone buzzes my Pavlovian response is to projectile vomit :/
@EricaGlasier
Erica Glasier ♥
Thought it was just me. RT @ running so many social media accounts, when phone buzzes Pavlovian response is to projectile vomit
@bettervideo
Michael Graef
@ I feel "better" knowing at least 1 other person is barfing on their phones ;) Tks for the cheerup.
@EricaGlasier
Erica Glasier ♥

Get it? It’s what he does. Michael‘s Pavlovian response to someone suffering* on Twitter is to give them good “customer service”.

We’re like shoe salesmen that assure you the leather will stretch in the width (though not in the length. But you know that).

*Don’t call Kids Help Phone. It’s just been a long (but awesome) week or two. I’m in the middle of a book, which is a pretty epic project as I’m sure you know/can guess.


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