More proof that David Meerman Scott’s newsjacking approach works just fine: my moral quandry over newsjacking has been the #3 & #11 Google result for “newsjacking” for 2 days. Feels a little keyword-stuffy, but the unintended effect is that I brought the ethical question up to the top of search, hopefully giving marketers pause to make sure they’re not being evil. 
I’m sure there’s another name for this tactic already (like “writing blog posts”), but it’d be a good way for brands to bury negative content about themselves on Google.
Ooh, I wonder if I have Klout in “newsjacking” now‽
