"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

Being neighbourly.

Posted: November 15th, 2011 | Author: | Filed under: Sociology of Social Networks | Tags: | 1 Comment »

With fewer IRL friends than ever, it’s geting easy to skip the step where we’re pleasant to each other.

Do you forget to start your emails ‘n’ such with a pleasantry—heck, a greeting—and just get right down to your transaction? I do it on purpose sometimes, in the interest of reducing people’s attention overload. Greetings are now implied.

The immediate and often character-limited access we now have to each other—texting, IMing and DMing our way into each other’s lives—is almost designed to be abrupt.

I just wanted to say hi because it's weird how empty of "real" sociality "social" tech really is. So, I hope you're having a nice day.
@umairh
umair haque

Hmm.

@ I assumed you botched a direct message ;) Hi!
@EricaGlasier
Erica Glasier ♥
Perfectly reasonable. But asks: is our sociality being distorted? RT @: @ I assumed you botched a direct message ;) Hi!
@umairh
umair haque

I’ve met so many people on Twitter that I consider my ambient friends, but sometimes find my stream a fast and lonely place. Whoever’s there at the moment are the only people that “matter”, and conversations and connections evaporate. If you’re quiet for a day, no one seems to notice you’re gone. It reminds me of the sheer quantity & speed of humanity on a New York sidewalk.

So it’s nice—and surprisingly surprising—to just say ‘hi’ sometimes.

@ good morning! That was pleasant. :)
@pensato
David Pensato ★

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