Ashton: just smart enough to know he’s not smart enough?
Posted: November 12th, 2011 | Author: Erica | Filed under: Social Media Personalities, Sociology of Social Networks | Tags: Ashton Kutcher, marketing, PR disaster, Twitter | Comments OffBackstory: Ashton Kutcher bumbles into a PR disaster via ill-informed tweet & subsequent perceived overreaction (said something dumb, decided to kinda quit social media for a bit til he recovers).
Why did Ashton temporarily drop out? 3 reasons why a very famous social tech investor would decide to stop expressing himself himself on Twitter:
1. Earnest Ashton feels the weight of his 8.3 million reach on Twitter & sincerely doesn’t want to spread misinformation.
2. Petulant Ashton has had enough self-inflicted humility and wants to stop getting yelled at by people less good looking and rich than he is.
3. Businessman Ashton recognizes that he’s damaging his brand when this kind of thing happens, and doesn’t want to risk getting fired from tv.
Turns out social media is hard. Opportunities to get eaten by crocodiles abound.
