"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

The LC gets all interactive. SO on brand!

Posted: May 20th, 2011 | Author: | Filed under: Advertising, Branding & Retail, Social Media Marketing | Tags: , , , , , | Comments Off

Smart of the LC to start advertising personal connections and expertise, in light of the upcoming shakeup to Manitoba’s liquor laws.

I think they should have went with @TheLC as their Twitter handle, though. Does anyone call it The Liquor Mart?

MLCC on Twitter.

Interestingly, interactive plays a role in our new liquor paradigm, with

“enhanced product information and public interaction through an upgrading of the MLCC website”.
—Bruce Owen, Winnipeg Free Press

MLCC, I realize the hilarious location-based drinking games practically program themselves, but if you need any help strategizing drunken public interaction fun, give me a dingle. I’m an expert.

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