How NOT to be yourself on social media.
Posted: May 9th, 2011 | Author: Erica | Filed under: Culture & Cultural Anthropology, Social Media Marketing, Tips, Tricks, How-To's & Top 10's | Tags: PR, social media disaster, Uptown Hockey | 5 Comments »Social media success ultimately comes from the same thing as general social success: be a fascinating, compelling, genuine, supercool human being. But unless you’re an art star whose career hinges on publicity at all costs, there’s a couple topics you wanna stay away from, like religion, politics, and stuff that makes the Twitterverse go (rightfully) nuts.
Today’s case study: Uptown Hockey, an NHL-level sports management firm, express their opinion of marriage.
The backstory
The disaster
Very sad to read Sean Avery's misguided support of same-gender "marriage". Legal or not, it will always be wrong.
@uptownhockey
Uptown Sports
To clarify. This is not hatred or bigotry towards gays. It is not intolerance in any way shape or form. I believe we are all equal...
@uptownhockey
Uptown Sports
But I believe in the sanctity of marriage between one man and one woman. This is my personal viewpoint. I Do not hate anyone.
@uptownhockey
Uptown Sports
The backlash
Hahaha... @uptownhockey is going to lose all of their clients for being homophobic retards
@electr1cpanda
Electric Panda Music
I hope all NHL players represented by @uptownhockey drop them as theur agents. Proud of Sean Avery for standing up to homophobes
@aaronFreeballs
Aaron Friedman
I thought @uptownhockey job was to protect their clients. Instead they have created a shit storm for them with their homophobic hatred.
@ReaganMask
TheRealReaganMask
Well, @uptownhockey just got fired. 'How to loose your job in 140 characters of less" #whenwillpeoplelearn
@TherWillBsnacks
E. Rich
Sooooo is the @uptownhockey twitter rant some kinda joke by an disgruntled intern? This can't be serious.#crashnburn
@FMA_Park59
Fahima Anwar
@FMA_Park59 No, @uptownhockey's Twitter is run by the company's VP. He is related to the president, who also agrees with the comment.
@YummyTreeSap
Patrick F.
@uptownhockey = the perfect example of an orgs social media handler going rogue and creating chaos. Your rep the orgs beliefs, not your own.
@megfuryinc
Meg Black
Hey @mikefisher1212 you see how your reps are assassinating YOUR reputation with their intolerance? cc @uptownhockey
@kelleyskar
Kelley Skar
Don Reynolds of @uptownhockey 's email & phone #...tell him directly what you think of his "tolerance" ! uptownsports.ca">don@uptownsports.ca (905) 632-549
@ThePetShopBoy
timothy
@uptownhockey Looking forward to all of your players leaving your bigoted ass. Maybe John Rocker is in need of representation?
@dropoutfilms
Tyler Jackson
@uptownhockey if it is your personal opinion why did you post it on your business twitter feed? #BigotsAreIdiotsToo #NotSharpestToolInShed
@IanRCrawford
Ian Crawford
Very sad to read @uptownhockey 's misguided views on life. Hey everyone, let's all guess how many clients leave after this. #dbag
@ehlien
Billy Buskell
@uptownhockey It's a good thing that you're one of the people who run this business because what you're doing is outright unprofessional.
The result
How did @uptownhockey gain more followers for a fucking stupid comment?!?! For shame #twitter. #disappointed
@cenquist
cenquist
