"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

The tweens are all right: QR code at Boathouse.

Posted: May 4th, 2011 | Author: | Filed under: The Mobile Web | Tags: , , , , , | Comments Off

While I’m kinda past reviewing every QR code campaign that happens, I’m interested in the spread & convergence of mobile, marketing & smartphone adoption. As such, I gotta report the QR code counter topper spotted whilst purchasing the most darling Roxy purse at Boathouse.

Boathouse QR Code

I mean, frankly, yes, I’m curious. Mainly because you didn’t tell me anything and you put it right on the d@mn counter where I have to scan it in front of the staff. #awkward

So, resolve?

Boathouse retail QR code scan resolve.

Oh dear. Nonmobile FLASH-BASED site. iPhone experience = quite sucky. 0/3.

Spread ‘n’ convergence takeaway? Boathouse figures the trendsetting tween/teen/millennial market has smartphones & a grasp of QR.

Comments are closed.