"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

Scan for Japan: @AceBurpeeShow’s Red Cross QR Code t-shirt on sale now!

Posted: March 14th, 2011 | Author: Erica | Filed under: Interactive Marketing, Social Media for Nonprofits, Winnipeg | Tags: Ace Burpee Show, Chrissy Troy, design, donate, earthquake, Pray for Japan, QR code t-shirt, Red Cross | 8 Comments »

You can buy a t-shirt at HOT103 (call for big orders!) for $20, with all proceeds to the Canadian Red Cross‘s Japanese earthquake relief efforts. People who scan your shirt will be able to make a mobile donation directly to the Red Cross.

Donate to the Red Cross by scanning this smart t-shirt! Kevin & I got the chance to design the shirt, but Ace & Chrissy are the ones who’re consistently generous with their time & influence in volunteering and raising money for great causes. Here’s Ace explaining how to use your shirt to help people in Japan.

If you want to know more about designing & marketing with QR codes, check this out.
Take a look at Kevin’s other (equally awesome) work at Tactica Interactive.