"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

It’s 5 in the morning…

Posted: February 3rd, 2011 | Author: | Filed under: Winnipeg | Tags: | 1 Comment »

…and me and my coffee robot cheerleader are up blogging, before picking up where we left off last night on our QR code research.

Just wanted to share this billboard I spotted in St. B. I don’t know what product it’s gonna be for, but in light of the lack of sleep I’m running on, I am digging & implementing the messsage. Not, you know, today, obviously, but…

Do Less, Slowly billboard.


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