An acute awareness of advertising gives me xray vision.
Posted: December 9th, 2010 | Author: Erica | Filed under: Advertising, Branding & Retail, Visual, Art & Design | Tags: film, John Carpenter, movie, Obey, Shep Fairey, Superstore, the Matrix, They Live | Comments OffIn a moment of ominous clarity, I saw through the Matrix yesterday while unlocking my Superstore cart. Disguised as a simple ad for pharmacy services, the Overlord’s PR department quietly assured me domestic duties aren’t that bad.
In case you don’t know what the bleep I’m referring to, may I suggest Follow Fridaying yourself a copy* of John Carpenter’s Shep Fairey-inspiring flick They Live? If the early-80′s wakka wakka soundtrack doesn’t get you, your newfound sensitivity to consumerist messages will.
*Semantic note: Is a movie still “a copy” if it’s a digital file? Isn’t it just…the movie?
