Ok! You’ve generated your neat little square thing, now where should it link to?
Whether your goals are advertising, informing, galvanizing advocates or garnering Facebook ‘likes’, the QR code is ready to link up your audience to convenient, tailored, local, on-demand info, interactivity, and reasons to think you rule!
Artists
The crafty artist might link:
- from your band’s gig poster to an mp3 of your best track, or a secret remix/accoustic jam
- from your opening’s flyer to your portfolio
- from your art’s title card to your online store
- from your ad to your represenation
- to tickets for your showto a behind-the-scenes video of your process or installation (visual artists), live show (bands), movie shoot (filmmakers)
- to a trailer for your next film
- to a map of your street art installations
- from your poster to your eBay auction
- from band t-shirts to your music on iTunes
- from your band’s gig poster to your online t-shirt store, with 15% discount
- from street art to your manifesto
- from stickers to social critique
- from show flyers to your work on Flickr
- from posters to your Facebook fan page
Self-promotion/branding
The schmoozy future star might link:
- from your business card to your Facebook profile
- from your business card to your Twitter stream
- from your business card to your Linkdin account
- from your business card to your blog
- to a video interview with you (talent show!)
- from your avatar to your blog
- from your power point to your preferred social profile
- from your t-shirt to your blog’s RSS feed
Business advertising
The savvy business might link:
- to a coupon for %10 off the first visit
- to a contest
- to a useful branded app
- to your in-store card to allow payment at checkout
- from a sign in your window to reviews of your establishment
- to a video testimonial from a happy customer
- from an ad to your 1-800 order hotline
- to a Google map to your nearby locations
Products
The intriguing product might link:
- to a coupon for a freebie/sample
- to a video product demonstration
- from product to a fabulous recipe, cooking demo, or glam serving photos
- from ads to mobile shopping
- to clues for a treasure hunt
- to comparison shopping among major retailers
- to a gallery of stars (or the not-so-famous) caught using your product in public
- from your product to your customer service line
- from properties/items ‘for sale’ sign to a sales agent
- from product packaging to a mobile registration site
- to read/write a review
- to a mail-in rebate
- to nutritional info, drug interactions, or material safety data sheet
- to order refills online
- link to a video of your product being destroyed in a hilarious manner
- to a survey about your product (with a reward, natch)
- to your inventory, so you, your staff or your customers knows what’s in stock
- to a customer service or fan forum
Non-profits
The community-connected non-profit might link:
- to a donation page
- to an interactive map of your org’s work throughout your city
- to an augmented reality view of your city’s issues
- to sponsorship opportunities
- to a video of a successful user of your org’s services saying thanks
- from notable landmarks to informative videos of your city’s history
- to mobile updates on disaster situations
- to requests for supplies and volunteers
- to a petition
- to contact your government about an advocacy issue
- to a hotline providing hope
