Engage unboxing

If you’re not familiar with the unboxing phenomenon, you’re going to think I’m mental, but basically when geeks order something super cool from the internet, they get so stoked to open it that they document taking it out of the box.

My copy of Brian Solis‘s Engage finally arrived, so here’s the reveal. I let my baby do the unboxing, because she really, really likes cardboard.

This book is “the complete guide for brands and businesses to build, cultivate, and measure success in the new web”. I’ll let you know what I learn, how I’m applying it, and what my ROI on the $25 is