I <3 metrics

Well, the only place to go from here is up.

Metrics—the ability to definitively measure the performance of your online endeavours (while peeking under the hood to see how many people are suffering on dialup with Internet Explorer, kill me)—are the funnest part of using and making new media. (If you’re working with a web marketing company and they don’t start out the strategic planning by determining your business goals and devising metrics to show how you’re going to meet them, run for the hills.)

You can imagine my delight to learn from my Google Analytics that some troubled, loser spirit reached my site by searching “pain of unfriending”. I hope my red-faced confession eased your suffering just a little, my socially awkward visitor!