Yesterday Bing announced a partnership w/FB and Twitter to include status updates in search results, and today Google announced the same thing with Twitter. Google’s also announced the addition of ’social search’ (ie photos from your friend’s Flickr feed or videos from their YouTube channel or playlists will appear where relevant @ the btm of your Google searches).
These are strong validations of the worth of social media as information & marketing communication, and point to a future where our ambient networks will have even more influence over our decision making, from what brands to buy to where to vacation and what wine to drink while you’re there.
Someone asked me if this twitsam and jetsam won’t just clutter up search results – I said shift yer paradigms, folks, and think of it not as clutter but as equally valuable information. There was a time in the misty past before Google indexed blogs! Bloggers can now rise to expert status rapidly thanks to quick ranking in Google; perhaps real-time Twitter results will reveal domain experts and build their value for potential future advertising models.
This along with Finland’s recent elevation of broadband to “a legal right” should convince us all this whole darn new media thing might have some traction, and lend credibility to your “why we need to join the conversation” pitch to your CEO.