Posted: October 30th, 2009 | Author: Erica | Filed under: Winnipeg | Tags: career, developer, job opportunity, Tactica Interactive Communications, Winnipeg | Comments Off
Tactica Interactive Communications is looking for some brilliant interactive folks to come collaborate in the new Exchange district office space. There are some exciting (seriously) new media convergence projects afoot, including a partnership with CBC and Merit Motion Pictures to develop an interactive experience for The Nature of Things with David Suzuki‘s One Ocean documentary series (check out the development blog).
Tactica’s looking for an interactive developer who hearts Flash or Unity, and a senior web developer willing to bust some funky Droople moves. If you’d like to get busy building creative online stuff, check out these career opportunities and blast your resume over here.
Posted: October 29th, 2009 | Author: Erica | Filed under: Sociology of Social Networks | Comments Off
Search engines like Google and Bing are racing to include real-time, “social” search results in their products. This means when you search for something, results connected to your friends will be displayed along with the kind of results you’re used to. The idea is you might find the opinions and resources of your friends more pertinent, or equally interesting, at least, as results from around the general web.
This will probably prove to be pretty neat, ultimately connecting us to our networks a little bit more. You’ll find out who among your friends is a good photographer, or writer, or really opinionated online and maybe where to get good coffee or the scoop on a shoe sale. On a local level that could be quite useful. It’s natural for people to trust peer recommendations – PR giant Edelman determined that “trust in “a person like me” increased from 20% in 2003 to 68% today”. Customer experience may adjust upwards accordingly, because word-of-mouth will be even more quickly and widely disseminated. Social proof—what “everybody’s” doing or saying—is awfully influential stuff, as marketers know. Read the rest of this entry »
Posted: October 26th, 2009 | Author: Erica | Filed under: Social Graphics | Tags: design freebie, free download, H1N1, poster, swine flu, Tactica Interactive Communications | Comments Off
Washing your hands: it’s the next best thing to getting vaccinated. Social networking IRL can be a dangerous, snotty business. Help prevent the spread of H1N1 this winter, among other narsty germs, by downloading this poster, printing it, and putting it up next to the grossest offenders at your workplace (or home, if things are really bad). Designed for & courtesy of Tactica Interactive Communications.
Posted: October 24th, 2009 | Author: Erica | Filed under: Sociology of Social Networks | Tags: Facebook, Sociology of Social Networks | Comments Off
So went the status update of my brother-in-law, as his wall swelled with “Facebook told me to take pity on you and throw you a few crumbs of human contact” messages. I saw these olive branches when I, too, went there to leave him a little virtual high-five. I also noticed my great aunt is only “70% active”, whatever that might mean, and I wondered what social activity graph was being attached to my name out there in the ether. What’s the sweet spot between “I just come here to check my birthday wishes” and “I post 300 links a day because I’m 17 and work retail”? Am I a “100%” supernerd, my sad eagerness for conversation now painfully transparent? Read the rest of this entry »
Posted: October 23rd, 2009 | Author: Erica | Filed under: Social Graphics | Tags: Bing, Creative Commons, design freebie, Google, graphic, illustration, oversocialized, Social Graphic, social search, Twitter | Comments Off
Our oversocialized friend talking to the cloud about social media search
Posted: October 22nd, 2009 | Author: Erica | Filed under: Social Media Marketing | Tags: conversation, marketing, Skittles, Windows 7 | Comments Off
Is aggregating your product’s lifestream the new brand website? Is Twitter the new black?
Witness Windows 7’s “what people are saying” social media mashup. Yep, someone’s even chronicling the OS’s debut on Flickr.You can’t get more wisdom-of-the-crowdsy, peer-influenced, he-said-she-said-recommendy than just aggregating your product’s lifestream & letting the users do the talking. What’s going to become of copywriters?
Of course Skittles kinda bombed with this approach last year when it was discovered that given the opportunity to mess with an intrusive brand, Twitterers will gladly take your hash tag on a terrifying unauthorized branding adventure. It helps to have a long awaited product like Windows 7 to get users excited, rather than having them focus on the execution as in the Skittles experiment.
Way to go, Microsoft – this is pretty darn useful! Blog posts, reviews, quick 140-char impressions. Having just got my latest Dell Vostro in July, I think I’m eligible for the free Windows 7 upgrade, and all this chatter is actually serving to get me excited!
Update: I’ve just learned the term for “aggregating your brand’s lifestream”: storystreaming. As in, telling your brand’s story by pulling in real time testimonials from the cloud.
Posted: October 22nd, 2009 | Author: Erica | Filed under: Social Media Marketing | Tags: Bing, Facebook, Finland, Google, social search, Twitter | 1 Comment »
Yesterday Bing announced a partnership w/FB and Twitter to include status updates in search results, and today Google announced the same thing with Twitter. Google’s also announced the addition of ’social search’ (ie photos from your friend’s Flickr feed or videos from their YouTube channel or playlists will appear where relevant @ the btm of your Google searches).
These are strong validations of the worth of social media as information & marketing communication, and point to a future where our ambient networks will have even more influence over our decision making, from what brands to buy to where to vacation and what wine to drink while you’re there. Read the rest of this entry »
Tactica Interactive Communications is looking for some brilliant interactive folks to come collaborate in the new Exchange district office space. There are some exciting (seriously) new media convergence projects afoot, including a partnership with CBC and Merit Motion Pictures to develop an interactive experience for The Nature of Things with David Suzuki‘s One Ocean documentary series (check out the development blog).
