"Most smart people ignore most advertising because most advertising ignores smart people."

—Bill Bernbach, the legendary 'B' in DDB.

Why are iPhones made in China?

Posted: January 25th, 2012 | Author: | Filed under: Culture & Cultural Anthropology, The Mobile Web | Tags: , , , | 5 Comments »

Who makes the products we use?

Apple has been trying to address the ongoing Foxconn suicides with increased transparency. Articles are simultaneously appearing that attempt to explain the migration of manufacturing jobs as being rooted less in wages (and the accompanying “cheap” products that go with low cost labour) and more in government regulations that facilitate the industry.

Here’s some of what’s being said.

• 1 Million Workers. 90 Million iPhones. 17 Suicides. Who’s to Blame?

• Foxconn Is Still a Hard Place to Work

• This American Life Podcast: Mr. Daisey and the Apple Factory [performance adapted from "The Agony & the Ecstasy of Steve Jobs" and investigative report]

• Apple Sheds (Some) Light On Suppliers & Their Working Conditions

• Steve Jobs Freaked Out A Month Before First iPhone Was Released And Demanded A New Screen

• Apple, America & a Squeezed Middle Class: How the U.S. Lost Out on iPhone Work

• America’s Dirty War Against Manufacturing

• In China, Human Costs Are Built Into an iPad

I have an iPhone, among other Apple products. I’d pay more for the next one so that people don’t have to be woken up in the middle of the night, given a cup of tea, and sent to work on an assembly line. Or maybe Apple—who made $400,000 in profit per employee last year—could kick in a little.

@ @ How do we create demand for socially just production if we don't talk about about bad conditions?
@EricaGlasier
Erica Glasier ♥

Damn cold on the prairies: a photo essay.

Posted: January 23rd, 2012 | Author: | Filed under: Visual, Art & Design | Tags: , | 2 Comments »

It’s been damn cold on the prairies lately. Bloggers like Schmutzie & Alyson have written with dismay and defiance about it. #stayinside trended in Winnipeg.

Here’s my contribution to dealing with January—a photo series that’s been forming around smokestacks in the industrial parts of Winnipeg. When you wake up in the morning, you can tell how severe the cold is going to be by the way steam and smoke hang in the air. It’s terrible and beautiful.

CertainTeed Gypsum Plant, Empress.

Level 4 Containment Lab, Arlington.Maple Leaf Plant, Marion.CertainTeed Gypsum Plant, Empress.

Malteurop Plant, Dugald Road.

Factory, Dawson Road.

Malteurop Plant, Dugald Road.

Factory, Dawson Road.

Maple Leaf Factory, Marion Street.


Mildly despicable Walmart advertising tactic.

Posted: January 21st, 2012 | Author: | Filed under: Advertising, Branding & Retail | Tags: , , , | 5 Comments »

Spotted in various locations outside the Walmart in St. Vital.

Mildly despicable advertising tactic outside the Walmart in St. Vital.

If you’re a gentle-hearted parent who spots the bear & thinks it’s lost—I know I get stressed about every sodden unclaimed mitten I see lying limp & alone in the snow—you feel pretty dumb when you read the sign.

If you’ve got a child with you & they discover it, you’re stuck explaining why you’re too mean to return a seemingly-wayward teddy to a calculating portrait studio for 10% off your family package or whatever.

Dislike.


Keep calm about copyright.

Posted: January 19th, 2012 | Author: | Filed under: Advertising, Branding & Retail, Visual, Art & Design | Tags: , , , , | 2 Comments »

All fired up by the SOPA drama yesterday, this piece of direct mail from ING Direct had my eyes saucerous with outrage. How could ING use the famous “Keep Calm & Carry On” slogan? Doesn’t somebody own that?

ING Direct Keep Calm & Save On.

They do & they don’t, turns out.

A quick visit to Wikipedia—good thing the blackout’s over—revealed that Keep Calm was designed by the British Ministry of Information in 1939 as a propaganda poster intended to reassure the public in the event of war.

50 years later the Crown Copyright expired and the iconic (who knew?) poster passed into the public domain. It resurface in 2000 & has been widely t-shirtified since.

Just how did this iconic design bubble back into the stream of consciousness, & who’s profiting from it?

Well, here’s the story.

In 1997 Dr. Bex Lewis, taken with a youthful visit to a museum’s propaganda collection, wrote an authoritative dissertation on the poster. This research is oft-copied but rarely cited (boo).

In 2000, Barter Books in England reprinted it from a rare original they discovered, and it sold merrily.

Serifs! Bird silhouettes!In 2006 a one Mark Coop bought the domain KeepCalmAndCarryOn.com, whereupon he sold many a calming product. (Snarky design aside: There’s also a Canadian version of the site that may also be his; I can’t tell, but the difference in design between the 2 will put you in mind of the now-defunct Canadian Zappos). (Suspicious copyright-crazed aside: doesn’t the Thoughtful Gardener brand on Coop’s site look an awful lot like Kal Barteski’s You Are Awesome posters? I hope it’s a coincidence; Kal’s no stranger to being ripped off).

Anyhoodle, around the same time San Francisco designer Victoria Smith put Keep Calm silkscreened posters on Etsy, which is where I naively thought they were born.

Last year, Cooper snatched up the copyright and has been enforcing it. British history lovers & eBay knockoff peddlers alike are incensed.

So where does that leave ING Direct?

At first, thinking the design was a 6-year-old inside Etsy joke, I wasn’t sure who’d be the audience for this “played out” slogan.

Now with an understanding of the history, I appreciate what ING’s doing in terms of assuring investors that saving still makes sense, even at the low interest rates the bank is giving. It works because it makes you feel mildly foolish for doubting the banks. The message is “be resolute & continue sending in your money.”

In fact, the New York Times suggests the recessions of the late 2000′s were probably what made Keep Calm resonate.

The banking crisis brought a wave of orders from people working for American financial firms (and, more recently, advertising agencies). In fact, the travails of the global economy seem to have given the slogan fresh relevance to many.
—Remixed Messages, New York Times 

So ING’s message is one that financial planners worldwide embrace. It’s a chipper little piece of well-placed propaganda in a bleak financial winter.


Why the symbolism of protesting #SOPA isn’t “silly”.

Posted: January 17th, 2012 | Author: | Filed under: Culture & Cultural Anthropology | Tags: , , , | No Comments »

January 18th (#J18) is a day of global blackouts for many websites in protest of SOPA, the Stop Online Piracy Act (& PIPA, the Protect Intellectual Property Act). Participating sites include Reddit & Wikipedia, and many people are avoiding social networks or taking down their own blogs in solidarity.

Wikipedia blackout.

Twitter CEO Dick Costolo called the protest “foolish”.

That’s just silly. Closing a global business in reaction to single-issue national politics is foolish,
—Twitter CEO Dick Costolo

The protest goes beyond symbolism when big guns like Wikipedia participate, and in a very real sense it has many appropriately chilling effects:

  • Demonstrates what the web would be like without your favourite websites
  • Highlights the disruption in communication when decisions to block content are made unilaterally or arbitrarily
  • Makes clear that the web is global & that legislation issues in one country affect everyone
  • Brings the issue outside of the tech & media world by affecting widespread users in many countries

Do you feel informed enough to protest? Here’s a technical breakdown of the proposed laws, one perspective on why Canadians should care, what the tech-forward White House thinks about the legislation, and why Pirate Bay aren’t worried about their business model.

 


Facebook, show brand pages some ♥.

Posted: January 16th, 2012 | Author: | Filed under: Social Media Marketing, Social Media Platforms | Tags: , | No Comments »

Social media folks are saying that Facebook’s news feed favours everything but brand page content, and even suggesting that brands bump up the prominence of staff’s personal profiles through subscribers.

Does it make sense that Facebook would deprecate page updates, when surely the bulk of these brands are, have been or potentially will be advertisers on the platform? The argument I could see for that is that people prefer updates from their friends over brands, but since when does Facebook favour usability over dollars?

If that’s the way things are gonna be, Facebook needs to throw page admins a fan engagement bone. One almost universal wish in the hearts of social media managers is the ability to tag fans in our status updates. We obsess over it.

@ Looks like this nonprofit is able to tag likers in their status updates https://t.co/CwsmfnfH
@mikeduerksen
Mike Duerksen
@ I wonder if those 2 guys are admins (being founders).
@EricaGlasier
Erica Glasier ♥
@ Probably, but can you tag admins? I can't.
@mikeduerksen
Mike Duerksen

Days elapse…

@ Finally figured this out, because it was bugging me: the founders they tag in the update are Pages, not profiles.
@EricaGlasier
Erica Glasier ♥

Facebook did start allowing brands to tag people in comments when those users were already on the thread, but those people were notified of comments anyway. Small victory. Brands can also tag other brands (useful in the case of a nonprofit with corporate donors), but individuals would get a big charge out of being singled out, IMO, and benefit practically from potential new followers & rise in “influence”.

Facebook, show brand pages some love. Let us tag people. We promise not to abuse it & treat it like the privileged permission marketing it is!

@ @ *you* would, but think of all the assholes out there: Thanks for liking us-enter our contest, |Erica Glasier| !
@pensato
David Pensato ★
@ @ It'd be a GREAT tool to thank donors, volunteers, people doing something nice for your nonprofit.
@mikeduerksen
Mike Duerksen
@ @ We'd use it to thank donors, volunteers etc. To shout them out, not spam!
@EricaGlasier
Erica Glasier ♥

The social web thrives on reciprocation & building other people’s social capital. Twitter bakes in the ability for brands to shine attention on their fans. Facebook, as a larger platform, needs to catch up. Fingers crossed this is in the works.

 

 


The Canadian Weblogs Awards talk me down off the ledge.

Posted: January 15th, 2012 | Author: | Filed under: Advertising, Branding & Retail | Tags: , | 2 Comments »

Ninjamatics' 2011 Canadian Weblog Awards.At a recent blogging roundtable—doesn’t that sound like we should be wearing gorgets & brandishing lances?—one of Kenton Larson‘s Cre Comm kids asked:

“Do you ever just want to take down your blog?”

Yes, sweet innocent. Like, every other day.

If you write a lot, you produce some mighty cringe-worthy stuff from time to time. You put opinions out there that people don’t agree with. You get caught with your fact-checking pants down. You typo. You get hysterical. You get googled.

But despite the blogging ups and downs that frankly had me almost in tears last night—my blog is so ugly/my focus is misplaced/if I start another blog, should I retire this one?/how do you even do that?—I’m astonished to find that I’m shortlisted in not one but t̶w̶o̶ [THREE!] categories in the Canadian Weblog Awards!

I somehow write one the 5 least-sucky blogs in Canada about Careers & Business, and it is one of the top 5 least-suckily written! 

Thanks, CWAs, for this vote of confidence in a time of great blogular turmoil. I really needed your juried, text-based hug. :)

[EDIT: See? SEE?! I got the info wrong in a post about getting the info wrong! I'm also on the shortlist for 'Best Weblog about Science, Technology & the Internet'. Thanks, jurors. I will endeavour to blow your socks off in the next few weeks of judging.]